About us
The Sensory Group is a retail consultancy that endorses putting the customer at the heart of decision making. We can support your organisation in defining and executing your experiential customer journey, retail, and product strategies.
We believe the consumer is ever more demanding and that sensory experiences have become an important factor in their dynamic purchasing landscape. The Sensory Group can help you understand how sensory activation and immersion can influence your approach to customer attraction, retention, and frequency or even just for pure customer entertainment.
Sensory Group founder, Paul Horwell, has extensive retail, consumer brand and media experience, and has worked with companies including David Jones, Fortnum & Mason, Moet Hennessy, Fever Tree, Marks & Spencer, Target Australia and JOY Media. Paul also has extensive insight into the development of travel retail and convenience locations through his work with BP, Select Service Partner, WH Smith, MOTO Hospitality UK and Lagardere Travel Retail.
The Sensory Group can offer an exciting new approach to supporting your growth strategies.
Please get in touch with us - we’re here to help you!
Our
Senses
sensory
sÄ•n′sÉ™-rÄ“
adjective
Of or relating to the senses or sensation.
Transmitting impulses from sense organs to nerve center. Of or pertaining to the sensorium or sensation.
Consumers are constantly bombarded with messages, sounds and distractions as they navigate their way in your environment.
Have you ever considered what this journey feels like for them?
Do you know how to innovate to differentiate you from your competitors and deliver your consumers a new sensory experience?
If you get it right, customers know intuitively - the sixth sense!
The Sensory Group is here to help you…
Sensory Activation
Sensory activation focuses on fully engaging consumers' senses to enhance their overall brand experience and influence their purchasing decisions.
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It goes beyond traditional retail philosophies by incorporating sensory elements like sight, sound, touch, taste and smell to create an immersive and memorable connection between the consumer and the brand or product through an emotional response.
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Through appealing visuals, soothing music, pleasant scents, or tactile interactions in store, sensory activation creates experiences that resonate with customers. Simple or sophisticated, there are no boundaries to how these concepts can be brought to life.
Customers on the move need different solutions to those in the traditional retail spaces. The Sensory Group has experience in all forms of travel retail including Railway Stations, Airports and Service Stations.
We can help you define your strategy and support you through implementation of the best solutions for your travelling customers.